Amuse SocietyĀ is an archetype of beach chic, fusingĀ undone bohemian beauty with rock ānā roll rebellion. Co-founded in 2014 by creative director Mandy Fry and Summer Rapp, Amuse Society is designed in Southern California which inspires the beach chic aesthetic imbued in every collection for Australia. Today, the label creates ready to wearĀ beach fashion for women with a love for the ocean and a carefree, jet-setting spirit, that are undeniably bold and rebelliously sexy.